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The Challenge
To create a seasonal printed brochure to showcase ao.com's new brand relaunch and wide range of products

The Approach
Working with an art director and designer, I established a messaging hierarchy for the brochure that encorporated AO's new brand proposition, Delivering Tomorrow. I then worked with trade marketers to establish what copy was needed for which products, adapting tone of voice to each manufacturer whilst staying true to AO's human, positive and expert tone. 

The Result
A beautifully designed brochure that balanced tone of voice and product range 


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