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Fearne Cotton & Swan

The Challenge
To launch a brand new range of Fearne and Swan small kitchen and baking appliances on ao.com. 

The Approach
I took customer insights for Swan to pinpoint the type of language and feature benefits to use. As well as writing for AO's tone of voice, I had to research into Fearne Cotton's use of language and idiosyncrasies to strike a balance between the two. 

The Result
A colourful, fun and playful brand landing page.

See the live page here


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