← Back to portfolio


The Challenge
To create a set of digital out of home billboards shouting about Hoover's new smart range of kitchen appliances

The Approach
I used customer insights and AO's tone of voice to really drill down into the customer benefit of Hoover's smart features. 

The Result
A series of animated out of home advertisements displayed on large digital billboards and smaller digital escalator adverts in London Underground stations. 


Subscribe to get sent a digest of new articles by R. Ramshaw | Copywriter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.