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Hoover


The Challenge
To create a set of digital out of home billboards shouting about Hoover's new smart range of kitchen appliances

The Approach
I used customer insights and AO's tone of voice to really drill down into the customer benefit of Hoover's smart features. 

The Result
A series of animated out of home advertisements displayed on large digital billboards and smaller digital escalator adverts in London Underground stations. 

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