To create a multichannel awareness campaign for Microsoft Office
At the beginning of the campaign I created a hashtag - #ThanksOffice - to generate UGC content. We encouraged people to share across social media all the incredible things they wouldn't have achieved without the help of Microsoft Office. We then took this content to create out of home digital advertising, a brand landing page on ao.com, YouTube pre-roll videos and homepage takeovers for The Daily Mail and Guardian. The data gathered throughout the campaign allowed us to create offsite display advertising re-targeting those who had shown an interest in Microsoft Office, or those who had recently bought a laptop or computer.
A true multichannel campaign comprising of UGC, social, digital out of home media, and on and offsite merchandising.