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The Challenge
To launch a brand new range of Microsoft Surface laptops on ao.com. 

The Approach
I took customer insights for Microsoft to pinpoint the type of language and feature benefits to use. As well as writing for AO's tone of voice, I had to research into Microsoft's use of language to strike a balance between the two. 

The Result
A unique, colourful and expert brand landing page.

See the live page here


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