← Back to portfolio


The Challenge
To launch a brand new range of premium Sage coffee machines and small cooking appliances on ao.com. 

The Approach
I took customer insights for Sage to pinpoint the type of language and feature benefits to use. As well as writing for AO's tone of voice. Balancing the premium and the everyday was a challenge here, as some of Sage's coffee machines are aimed at true coffee connoisseurs. This created the perfect opportunity to really get into the sensual side of the coffee, matching copy, images and textures to give the feel of a truly premium coffee product. 

The Result
A beautifully designed page dedicated to good coffee and good eating. 

See the live page here


Subscribe to get sent a digest of new articles by R. Ramshaw | Copywriter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.