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Samsung

The challenge
To showcase Samsung's wide range of tech, AV and kitchen appliance products on ao.com

The approach
Using valuable customer insights I worked with Samsung to highlight the right tone of voice and USPs to be going after. Getting across a wide range of products was a challenge, but I worked with a designer to create a responsive modular pop-up page which displayed content when clicked, before sending a customer on their journey to wither find out more, or buy. 

The result
A unique brand landing page using modular pop-up content to cater for all points in the customer's purchase journey

See the live page here

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