To increase awareness, engagement and conversion on ao.com's Facebook, Instagram and Twitter accounts. Creatives were lacking consistency in design and tone of voice, and since a brand re-launch needed updating to ladder up to the new brand platform and personality.
Working with an in-house PR team and social media specialists, I collaborated with motion graphics and design experts to react to trending stories and start conversations. Creating both static and moving creatives for organic and paid media, we flexed up the human, positive and forward-thinking pillars of the brand's personality. We launched a competition to celebrate ao.com turning 18, where we used real employees to give away prizes every day, for 18 days.
As well as establishing a consistent look and feel across their social sites, ao.com saw their most successful competition ever in terms of engagement and click through rates. We also executed their biggest ever Black Friday campaign, with record-breaking engagement levels, click through rates and revenue.